| 000 | 01795nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260601111407.0 | ||
| 008 | 260526t20162019-usa|||er|||| 001 0 eng d | ||
| 020 | _a9780357033777 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aBoone, Louis E., _eauthor. |
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| 245 |
_aContemporary marketing / _cLouis E. Boone and David L. Kurtz. |
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| 250 | _a18th edition. | ||
| 260 |
_aBoston, USA : _bCengage Learning, Inc., _cc2019. |
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| 300 |
_axix, 399 pages : _bcolored illustrations ; _c27 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes glossary and index. | ||
| 505 | _aContents: 1 Designing customer-oriented marketing strategies — 2 Understanding buyers and markets — 3 Target market selection — 4 Product decisions — 5 Pricing decisions — 6 Distribution decisions — 7 Promotional decisions. | ||
| 520 | _a"Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students and instructors with the most comprehensive collection of learning tools, teaching materials, and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market." —Preface | ||
| 521 | _aAdult | ||
| 541 |
_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management |
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| 546 | _aText in English | ||
| 650 | _aMarketing. | ||
| 700 |
_aKurtz, David L., _eauthor. |
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| 942 |
_2ddc _cBK |
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| 998 |
_cLeslie [new] _d05/26/2026 |
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| 998 |
_cJanna [checked&edited] _d06/01/2026 |
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| 999 |
_c15310 _d15310 |
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