000			02532nam a22003257a 4500
003			OSt
005			20260601111147.0
008			260526t20082010cc a|||er|||| 001 0 eng d
020			_a9780324828085 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aKurtz, David L., _eauthor.
245			_aPrinciples of contemporary marketing / _cDavid L. Kurtz.
250			_a14th edition ; International edition.
260			_aChina : _bSouth-Western Cengage Learning, _cc2010.
300			_axxxii, 670 pages : _bcolored illustrations ; _c27 pages.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes glossary and index.
505			_aContents: Part 1 Designing customer-oriented marketing strategies — Part 2 Understanding buyers and markets — Part 3 Target market selection — Part 4 Product decisions — Part 5 Distribution decisions — Part 6 Promotional decisions — Part 7 Pricing decisions.
520			_a"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edition of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why weve been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY MSELF!" —Preface
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBSBA-Marketing Management
546			_aText in English
650			_aContemporary marketing.
942			_2ddc _cBK
998			_cLeslie [new] _d05/26/2026
998			_cJanna [checked&edited] _d06/01/2026
999			_c15312 _d15312