000			01724nam a22003377a 4500
003			OSt
005			20260601105107.0
008			260528s20102010at acbder|||| 001 0 eng d
020			_a9781439041376 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aCzinkota, Michael R., _eauthor.
245			_aPrinciples of international marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen.
250			_aNinth edition ; International edition.
260			_aAustralia : _bSouth-Western Cengage Learning, _cc2010.
300			_axxviii, 693 pages : _bcolored illustrations ; _c27 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes glossary and index.
505			_aContents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix.
520			_a"Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aInternational _xmarketing.
700			_aRonkainen, Ilkka A., _eauthor.
942			_2ddc _cBK
998			_cLeslie [new] _d05/28/2026
998			_cJanna [checked&edited] _d06/01/2026
999			_c15318 _d15318