000			02666nam a22003377a 4500
003			OSt
005			20260601105859.0
008			260528s20132013ph ad||er|||| 000 0 eng d
020			_a9789814416757 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBoone, Louis E., _eauthor.
245			_aPrinciples of marketing / _cLouis E. Boone and David L. Kurtz.
250			_aPhilippine edition.
260			_aPasig City, Philippines : _bCengage Learning Asia Pte Ltd (Philippine Branch), _cc2013.
300			_av, 427, A-14, B-6 G-10 pages : _billustrations (black and white) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes glossary.
505			_aContents: Chapter 1 Marketing: The art and science of satisfying customers — Chapter 2 The marketing environment, ethics, and social responsibility — Chapter 3 Consumer behavior — Chapter 4 Marketing research and sales forecasting — Chapter 5 Market segmentation, targeting, and positioning — Chapter 6 Product and service strategies.
520			_a"Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edi tion of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY ITSELF!" —Preface
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing.
700			_aKurtz,David L., _eauthor.
942			_2ddc _cBK
998			_cLeslie [new] _d05/28/2026
998			_cJanna [checked&edited] _d06/01/2026
999			_c15327 _d15327