000			02853nam a22003257a 4500
003			OSt
005			20260608112623.0
008			260608r20142016ph a|||er|||| 001 0 eng d
020			_a9781285918914 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBoone, Louis E., _eauthor.
245			_aPrinciples of marketing / _cLouis E. Boone and David L. Kurtz.
250			_aPhilippine edition.
260			_aTaguig City, Philippines : _bCengage Learning Asia Pte Ltd., _cc2016.
300			_axvii, 427 pages : _billustration (black and white) ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes glossary.
505			_aContents: Chapter 1 Marketing: the art and science of satisfying customers -- Chapter 2 The marketing environment, ethics, and social responsibility -- Chapter 3 Consumer behavior -- Chapter 4 Marketing research and sales forecasting -- Chapter 5 Market segmentation, targeting, and positioning -- Chapter 6 Product and service strategies -- Chapter 7 Pricing concepts -- Chapter Pricing strategies -- Chapter 9 Marketing channels and supply chain management -- Chapter 10 Retailers, wholesalers, and direct marketers -- Chapter 11 Integrated marketing communications, advertising, and public relations -- Chapter 12 Personal selling and sales promotion.
520			_a"Products often begin their lives as something extraordinary, and as they grow, they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Boone & Kurtz, Principles of Marketing, continues to evolve, both as a product and as a brand. This 16th edition of Principles of Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Principles of Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to you why Boone & Kurtz remains....in a class by itself!" --Preface
521			_aAdult
541			_aDonation _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing.
700			_aKurtz, David L., _eauthor.
942			_2ddc _cBK
998			_cJanna [new] _d06/08/2026
999			_c15359 _d15359