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005 20260624100242.0
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020 _a9789815243031 [paperback]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aKuratko, Donald F.,
_eauthor.
245 _aEntrepreneurship :
_btheory, process, practice /
_cby Donald F. Kuratko.
250 _aTwelfth edition ; Philippine edition.
260 _aTaguig City, Philippines :
_b Cengage Learning Asia Pte Ltd.,
_cc2025.
300 _axxviii, 462 pages :
_billustrations (black and white) ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references, glossary, and index.
505 _aContents: Part 1 Understanding the Impact of the Entrepreneurial Mindset -- 1 Entrepreneurship: Evolutionary Development—Revolutionary Impact -- 2 The Entrepreneurial Mindset in Individuals: Cognition, the Dark Side, and Ethics -- 3 The Entrepreneurial Mindset in Organizations: Corporate Entrepreneurship -- 4 The Global Entrepreneurial Mindset: Social Entrepreneurship -- Part 2 Initiating Entrepreneurial Ventures -- 5 Innovation: The Creative Pursuit of Ideas -- 6 Assessment of Entrepreneurial Opportunities -- 7 Pathways to Entrepreneurial Ventures -- 8 Sources of Capital for Entrepreneurs -- Part 3Developing the Entrepreneurial Plan -- 9 Legal Challenges for Entrepreneurial Ventures -- 10 Marketing Challenges for Entrepreneurial Ventures -- 11 Financial Preparation for Entrepreneurial Ventures -- 12 Developing an Effective Business Plan -- Part 4 Growth Strategies for Entrepreneurial Ventures -- 13 Strategic Entrepreneurial Growth: Scaling -- 14 Valuation of Entrepreneurial Ventures -- 15 Harvesting the Entrepreneurial Venture.
520 _a"Entrepreneurship is the most powerful economic force known to humankind! The Entrepreneurial Revolution that captured our imagination during the last three decades has now permeated every aspect of business thinking and planning. As exemplified by the dynasty builders of the previous decades, such as Sam Walton of Walmart, Fred Smith of FedEx, Bill Gates of Microsoft, Herb Kelleher of Southwest Airlines, Steve Jobs of Apple, Andy Grove of Intel, Larry Page and Sergey Brin of Google, Mark Zuckerberg of Facebook, Peter Thiel of PayPal, and Elon Musk of Tesla and SpaceX, the applications of creativity, risk taking, innovation, and passion led the way to economic development far greater than anyone could imagine. Today, we witness the immense impact of entrepreneurial companies such as Google, Amazon, Facebook, Twitter, Instagram, Snapchat, LinkedIn, Uber, and Airbnb, which have produced technological breakthrough after breakthrough. In this third decade of the twenty-first century, we continue to encounter newer and sometimes more complex challenges and pressures than ever before in the form of green technologies, social entrepreneurship, sustainability, health care, and disruptive technological change. The entrepreneurial drive and determination of yet-to-be-discovered dynasty builders will be our greatest solution to all of these challenges. The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's global economy. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking, and planning. Students today need courses and programs that set forth a basic framework for understanding the process of entrepreneurship. I wrote this textbook to structure and illustrate the discipline of entrepreneurship in a manner that is as unique and creative as entrepreneurship itself. The text and online materials included in Entrepreneur-ship: Theory, Process, Practice, 12th edition, to bring together in one place the most significant resources for exploring the development of new and emerging ventures and to present them in an exciting, organized, and challenging manner." --Preface
521 _aAdult
541 _aPurchased
_xBiore, Christopher
_yCollege of Business and Accountancy
_zBusiness / Management
546 _aText in English
650 _aEntrepreneurship.
650 _aNew business enterprises.
650 _aSmall business.
942 _2ddc
_cBK
998 _cJanna [new]
_d06/24/2026
999 _c15425
_d15425