000			02161nam a22003257a 4500
003			OSt
005			20260827081620.0
008			260826b |||||||| |||| 00| 0 eng d
020			_a9786214064007 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aPasahol, Jhon Ven Saint Laqui, _eauthor.
245			_aMastering advertising : _bfoundations and techniques for the modern age / _cDr. Jhon Ven Saint Laqui Pasahol.
260			_aIntramuros, Manila, Philippines : _bMindshapers Co., Inc., _cc2025.
300			_ax, 348 pages ; _c25.6 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505			_aContents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References.
520			_a"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
521			_aAdult
541			_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aAdvertising.
650			_aMarketing.
650			_aInternet advertising.
942			_2ddc _cFIL
998			_cGian [new] _d08/26/2026
999			_c15612 _d15612