| 000 | 02548nam a22003377a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260915154139.0 | ||
| 008 | 260901b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9786214063925 [newsprint] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
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| 100 |
_aPasahol, Jhon Ven Saint L., _eauthor. |
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| 245 |
_aModern marketing management : _btechniques for the digital age / _cDr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva. |
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| 260 |
_aIntramuros, Manila : _bMindshapers Co., Inc., _cc2025. |
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| 300 |
_ax, 388 pages ; _c25.3 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | _aContents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References. | ||
| 520 | _a"Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface | ||
| 521 | _aAdult | ||
| 541 |
_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management |
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| 546 | _aText in English | ||
| 650 | _aMarketing management. | ||
| 650 | _aInternet marketing. | ||
| 650 | _aDigital media. | ||
| 700 |
_aVillanueva, Honeylette D., _eauthor. |
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| 942 |
_2ddc _cFIL |
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| 998 |
_cGian [new] _d09/01/2026 |
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| 999 |
_c15626 _d15626 |
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