000			04882nam a22003257a 4500
003			OSt
005			20260908102824.0
008			260908b |||||||| |||| 00| 0 eng d
020			_a9786214272419 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aBairan, Bonifacio P., _eauthor.
245			_aPrinciples of market research / _cDr. Bonifacio P. Bairan.
260			_aIntramuros, Manila : _bUnlimited Books Library Services & Publishing Inc., _cc2025.
300			_axi, 257 pages ; _c25.5 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505			_aContents: Preface — Acknowledgement — Dedication — Chapter I Introduction to market research and the research process — Chapter II Market research design and data identification — Chapter III Sampling in market research —Chapter IV Qualitative market research — Chapter V Marketing research — Chapter VI Quantitative data collection methods — Chapter VII Measurement and questionnaire design — Bibliography.
520			_a"Welcome to "Principles of Market Research." In the dynamic landscape of business and commerce, understanding the intricacies of consumer behavior and market trends is paramount. This book serves as a comprehensive guide to the foundational principles that underpin effective market research, offering a roadmap for professionals and students alike navigating the ever-evolving realm of market dynamics. Market research is both an art and a science, requiring a delicate balance of analytical rigor and creative insight. As markets become increasingly competitive and globalized, the ability to gather, analyze, and interpret data becomes a strategic imperative for businesses of all sizes. This book is crafted to be a valuable resource for those seeking to harness the power of market research to inform decision-making, drive innovation, and gain a competitive edge. The journey begins with an exploration of the fundamental concepts that form the bedrock of market research. From understanding the importance of defining research objectives to delving into various research methodologies, readers will gain a solid grasp of the key components that shape successful market research initiatives. Real-world examples and case studies provide a practical dimension, illustrating how these principles come to life in diverse industry settings. In a world inundated with data, the book also addresses the critical role of technology in modern market research. From leveraging big data analytics to harnessing the potential of artificial intelligence, readers will gain insights into the tools and techniques that are reshaping the research landscape. However, amidst the technological advancements, the importance of ethical considerations and the responsible use of data are emphasized to ensure that market research serves the best interests of both businesses and consumers. equip The evolving nature of consumer preferences, societal trends, and economic landscapes necessitates a continuous learning mindset. Therefore, this book is designed to be more than a static guide. It encourages readers to think critically, adapt to emerging trends, and develop a forward-looking perspective that aligns with the dynamic nature of markets. Whether you are a seasoned professional in the field or a student aspiring to enter the world of market research, "Principles of Market Research" aims to equip you with the knowledge and skills needed to navigate the complexities of today's business environment. As markets continue to evolve, so too must our approach to understanding and interpreting the forces that drive them. This book invites you to embark on a journey of discovery, empowering you to unlock the full potential of market research in shaping successful business strategies. In addition to providing a comprehensive understanding of market research principles, this book invites you to engage in critical thinking and collaborative learning. By fostering a community of inquisitive minds, we aim to create an ongoing dialogue where readers can share insights, challenges, and innovative approaches, enriching the collective knowledge of all those on the journey to mastering the art and science of market research. May this book propel you towards continuous and excellence to navigating the ever-evolving landscape of market dynamics." —Preface
521			_aAdult
541			_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aMarketing research.
650			_aMarket surveys.
650			_aConsumer behavior _xResearch.
942			_2ddc _cFIL
998			_cGian [new] _d09/08/2026
999			_c15646 _d15646