000			04126nam a22003377a 4500
003			OSt
005			20260914092707.0
008			260914b |||||||| |||| 00| 0 eng d
020			_a9786214063857 [paperback]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMarcelo, Jefferson S., _eauthor.
245			_aDestination management and marketing / _cJefferson S. Marcelo, Rachelyn Ruth L. Santiago.
260			_aIntramuros, Manila : _bMindshapers Co., Inc., _cc2024.
300			_ax, 278 pages ; _c25.3 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505			_aContents: Preface — Acknowledgement — Lesson 1 Introduction to destination management — Lesson 2 Understanding the Philippine tourism landscape — Lesson 3 Strategic planning for destination development — Lesson 4 Destination marketing fundamentals — Lesson 5 Role of digital marketing in destination promotion — Lesson 6 Developing a destination marketing plan — Lesson 7 Sustainable tourism practices in destination management — Lesson 8 Managing tourist experiences and satisfaction — Lesson 9 Crisis management and resilience in destination management — Lesson 10 Destination management and marketing challenges and opportunities.
520			_a"Welcome to "Destination Management and Marketing", a comprehensive exploration of one of the most vibrant and dynamic tourism landscapes in Southeast Asia. As the Philippines continues to emerge as a premier global destination, the need for effective destination management and innovative marketing strategies becomes ever more critical. This book aims to provide a thorough analysis of these essential components, offering insights and practical guidance for industry professionals, scholars, and students alike. The Philippine archipelago, with its more than 7,000 islands, presents an extraordinary array of attractions, from pristine beaches and lush mountains to bustling cities and rich cultural heritage. However, the complexity of managing such a diverse array of destinations poses unique challenges and opportunities. This book delves into the strategies and practices that have shaped the Philippines tourism industry, examined successful case studies and identified key trends that are driving its growth. Drawing from extensive research and firsthand experience, this book offers a detailed examination of destination management practices and marketing techniques tailored to the Philippine context. We exploire the intricate interplay between local communities, government agencies, and private enterprises in shaping and promoting tourism experiences. The discussions within these pages reflect the latest developments and innovations in the filed, highlighting both traditional approaches and emerging trends. The mission is to inspire and provide readers with the information and skills they need to manage the intricacies of the tourist industry. Whether you are a tourism practitioner looking top improve your methods, a researcher looking for new ideas, or a student hoping to break into this exciting industry, this book provides useful insights and practical suggestions. As we continue our journey through destination management and marketing, I hope you find the thoughts and examples offered both thought-provoking and instructive. The Philippines' tourism business exemplifies the potential of effective management and creative marketing in delivering unique and impacting travel experiences. May this book be a guidance and inspiration as we continue to influence the future of tourism in our beutiful and diverse." —Preface
521			_aAdult
541			_aPurhased _xLopez, Edilyn _yCollege of Tourism Management _zTourism
546			_aText in English
650			_aTourism _xManagement.
650			_aTourism _xMarketing
650			_aPlace marketing.
700			_aSantiago, Rachelyn Ruth L., _eauthor.
942			_2ddc _cFIL
998			_cGian [new] _d09/14/2026
999			_c15656 _d15656