000			03023nam a22003257a 4500
003			OSt
005			20260917093254.0
008			260917b |||||||| |||| 00| 0 eng d
020			_a9786214063826 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMaddagan, Ma. Theresa G., _eauthor.
245			_aModule in managing service enterprise / _cMa. Theresa G. Maddagan.
260			_aIntramuros, Manila : _bMindshapers Co., Inc., _cc2024.
300			_ax, 180 pages ; _c25.5 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes index.
505			_aContents: Chapter 1. Introduction to service enterprises — Chapter 2. Service delivery models — Chapter 3. Service profit chain — Chapter 4. Service quality — Chapter 5. Customer relationship management — Chapter 6. Service marketing — Chapter 7. Managing service personnel — Chapter 8. Leadership in service organizations — Chapter 9. Ethics and social responsibility in the service industry — APPENDIX - Operational plan outline for service business — References.
520			_a"In today's competitive market, the success of a business often hinges on the quality of its service delivery. Service enterprises, whether they operate in hospitality, healthcare, technology, or other sectors, face unique challenges and opportunities in creating exceptional customer experience. When it comes to managing a service-oriented business, there are different opportunities and problems then with typical product-based businesses. A unique approach to leadership, operations, and customer satisfaction is necessary because to the intangible nature of services, direct client interactions, and the signigidcance of quality delivery. The goal of this book is to give managers and leaders in the service industry the skills and information they need to success in this changing environment. We explore issues including customer experience, employee engagement, service design, and innovation as we delve into the fundamentals of service management. It also looks at the fundamental ideas and methods of running service businesses successfully. Our objective is to offer useful information and doable tactics that can be used in a variety of service-related fields. You can crate a successful service business that offers outstanding value by comprehending the essential elements that influence customer pleasure and loyalty. We invite you to embark on this journey with us as we explore the art and science of managing service enterprises." —Preface
521			_aAdult
541			_aPurchased _xBiore, Christopher _yCollege of Business and Accountancy _zBusiness / Management
546			_aText in English
650			_aService industries _xManagement.
650			_aCustomer services _xManagement.
650			_aOperations management.
942			_2ddc _cFIL
998			_cGian [new] _d09/17/2026
999			_c15676 _d15676