000			03715nam a22004217a 4500
003			OSt
005			20260923115430.0
008			260917s2025 ph ac||er|||| 00| 0 eng d
020			_a9786214510566 [newsprint]
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aWakat, Geraldine S., _eauthor.
245			_aPurposive communication / _cby Geraldine S. Wakat, LPT, PhD, Analyn A. Caroy, LPT, MAT Engl, Freda B. Paulino, LPT, PhD, Magdalina J. Jose, LPT MA ESL, Mary Rose M. Ordonio, LPT, PhD, Amabel C. Palangyos, LPT, PhD, Shyryll M. Palangyos, LPT, MAED Eng, Elaine Grace J. Dizon, LPT, PhD and Melony B. Sao-an, LPT, PhD.
250			_aRevised edition.
260			_aManila, Philippines : _bLorimar Publishing Inc., _cc2025.
300			_axiii, 184 pages : _billustrations (black and white) ; _c25.2 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references.
505			_aContents: Title page — Copyright Page — Foreword — Preface — Table of Contents — Syllabus — Chapter 1 Understanding 21st century communication — Chapter 2 Communication aids and strategies using tools of technology — Chapter 3 Communication for various purposes — Chapter 4 Communication for work purposes — Chapter 5 Communication for academic purposes — References.
520			_a"This book on Purposive Communication addresses one of the General Education Core Courses in the New General Education Curriculum mandated by CMO 20, s. 2013. The authors used the syllabus on Purposive Communication (PC) released by the Commission on Higher Education as a guide in crafting this book. This book consists of five chapters: each chapter articulates learning outcomes lifted from the CHED PC syllabus and each chapter consists of lessons with specific learning outcomes that gear towards the attainment of the learning outcomes of each chapter. Each lesson is composed of 6 parts, namely, Engaging: Putting Things in the Right Perspective, Initializing, Concept Grounding, Firming Up, Concretizing, and Introspecting. The Engaging part aims to help the students see the importance of the lesson on their academic endeavors, field of specialization, and/ or future career. Initializing presents an introduction of the lesson while Concept Grounding proffers the grounding of the fundamental concepts of the lessons in the psyche of the students. Firming Up presents activities or questions that will help students remember the fundamental concepts while Concretizing engages the students to apply the fundamental concepts learned in each lesson. This book includes Introspecting as the last part of each lesson as reflecting helps the students imbibe not only the theories but also the values they need to learn from each lesson." —Preface
521			_aAdult
541			_aPurchased _xLauron, Rodello _yGeneral Education _zGeneral Education : Purposive Communication
541			_aPurchased _xLauron, Rodello _yGeneral Education _zGeneral Education : Purposive Communication
546			_aText in English
650			_aCommunication.
700			_aCaroy, Analyn A., _eauthor.
700			_aPaulino, Freda B., _eauthor.
700			_aJose, Magdalina J., _eauthor.
700			_aOrdonio, Mary Rose M., _eauthor.
700			_aPalangyos, Amabel C., _eauthor.
700			_aDizon, Elaine Grace J., _eauthor.
700			_aSao-an, Melony B., _eauthor.
942			_2ddc _cBK
998			_cLeslie [new] _d09/17/2026
998			_cJanna [added] _d09/23/2026
999			_c15679 _d15679