000 04049nam a22003137a 4500
003 OSt
005 20260923162721.0
008 260923s2025 ph ||||er|||| 00| 0 eng d
020 _a9786214272389 [newsprint]
040 _aUniversity of Cebu-Banilad
_cUniversity of Cebu-Banilad
100 _aFlores, Marivic Francisco,
_eauthor.
245 _aMethods in Research in business education :
_b(IMRAD aligned chapter-based format) /
_cDr. Marivic Francisco Flores.
250 _aThird edition.
260 _aManila, Philippines :
_bUnlimited Books Library Services & Publishing Inc.,
_cc2025.
300 _aviii, 230 pages ;
_c23 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references.
505 _aContents: Preface — Table of Contents — Chapter 1 The nature and purpose of — Chapter 2 The research proposal — Chapter 3 Research problem and objectives — Chapter 4 The IMRAD aligned chapter-base format of writing report on thesis/dissertation — Chapter 5 Theoretical, conceptual framework and literature review — Chapter 6 The research design — Chapter 7 Qualities of a good research instruments — Chapter 8 Sampling design and measurement — Chapter 9 Data collection and techniques — Chapter 10 Secondary techniques of data collection — Chapter 11 Data preparation and analysis — Chapter 12 Statistical analysis of data — Chapter 13 Preparing research report and presentation — Chapter 14 Project feasibility study — Chapter 15 — Bibliography.
520 _a"This book has been the result of the author's many years of experience teaching research methodology and thesis writing. From her work as a teacher in research, she learned exactly the kind of knowledge and skills needed by the students who are taking the course and eventually will write their research reports. Therefore, she tried as much as she could to incorporate in this book, discussions and explanations of all the essential ideas, concepts, and principles in methods of research and the skills needed in thesis writing. The author took pains to make the ideas, concepts, and principles as easy to understand as possible. Aside from using simpler language, she included very clear and practical illustrations of the ideas, concepts and principles. Hence, this book can be used by graduate and as well as undergraduate students. The over-all plan is one in which the text starts with introductory materials showing the need for research, followed by the other chapters that deal on research methods, tools and instruments in research, simple statistics to know for treatment of data and how to evaluate, write and present a research report. Finally, a discussion on other research projects in business like Feasibility Study and Case Study. This book is especially good to be possessed by teachers and students of research and thesis writing and those who are contemplating to do some research work and eventually write their research reports. This book is a good guide to them. The recent changes in this book revision is the latest trend in research which is the IMRAD chapter-base format of writing report thesis / dissertation intended for publication in Chapter 4. Also, new and recent sampling formula has been added in Chapter 8. Many authors/readers familiar with writing about methods of research and thesis writing will notice that many of the important ideas, concepts, and principles found in this book came from different sources with only some sprinklings of ideas. The author is, therefore, expressing her thanks and gratitude to all those authors whose ideas, concepts, and principles have been used to enrich the content of this book." —Preface
521 _aAdult
541 _aPurchased
_xLauron, Rodello
_yGeneral Education
_zResearch
546 _aText in English
650 _aResearch
_xBusiness Education.
942 _2ddc
_cBK
998 _cLeslie [new]
_d09/23/2026
999 _c15692
_d15692