| 000 | 01502cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 15931808 | ||
| 003 | OSt | ||
| 005 | 20150126205717.0 | ||
| 008 | 091005s2011 maua b 001 0 eng | ||
| 010 | _a 2009938508 | ||
| 020 | _a13: 9781439085462 [paperback] | ||
| 040 |
_aDLC _cDLC |
||
| 100 | 1 | _aNewsom, Doug. | |
| 245 | 1 | 0 |
_aPublic relations writing : _bform and style / _cDoug Newsom, Jim Haynes |
| 250 | _a9th edition | ||
| 260 |
_aAustralia : _bWadsworth Cengage Learning, _cc2011 |
||
| 300 |
_axxii, 425 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 405-413) and index | ||
| 505 | _aContents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times | ||
| 541 |
_aMEGATEXTS _hP 2400.00 |
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| 546 | _aEnglish | ||
| 650 | 0 | _aPublic relations | |
| 650 | 0 |
_aPublic relations _xAuthorship |
|
| 650 | 0 | _aBusiness writing | |
| 700 | 1 |
_aHaynes, Jim, _d1937- |
|
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
||
| 998 |
_cida[new] _d10/01/2014 |
||
| 999 |
_c1674 _d1674 |
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