000			02065cam a2200373 a 4500
001			17050570
003			OSt
005			20170103173123.0
008			111118s2012 njua b 001 0 eng
010			_a 2011046749
020			_a9780470683668 [paperback]
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_223
100	1		_aSorensen, Hans Eibe
245	1	0	_aBusiness development : _ba market-oriented perspective / _cHans Eibe Sorensen
260			_aHoboken, New Jersey : _bWiley, _cc2012
300			_axi, 553 pages : _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index
505	0		_aIntroduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index
541			_aMegatext Phil., Inc. _hP 4680.00 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650		0	_aStrategic planning
650		0	_aMarketing _xManagement
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cREF
998			_cchristy [new] _d07/04/2014
998			_cida[checked and edited] _d07/23/2015
999			_c224 _d224