| 000 | 02733cam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 13700726 | ||
| 003 | OSt | ||
| 005 | 20170103182205.0 | ||
| 008 | 040826s2005 njua b 001 0 eng | ||
| 010 | _a 2004020375 | ||
| 020 | _a9780071327039 [paperback] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _222 |
| 245 | 1 | 0 |
_aWinning corporate reputation strategies : _blessons from asia pacific / _cEdited by Mark Chong & Jin Montesano |
| 260 |
_aSingapore : _bMcGraw-Hill, _cc2012 |
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| 300 |
_axx, 178 pages : _billustrations ; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aContents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index | |
| 541 |
_aMegatext Phil. Inc. _hP 1260.00 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
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| 546 | _aEnglish | ||
| 650 | 0 | _aSocial responsibility of business | |
| 650 | 0 | _aSocial marketing | |
| 650 | 0 |
_aCorporations _xCharitable contributions |
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| 650 | 0 | _aCorporate image | |
| 700 | _aChong, Mark | ||
| 700 | _aMontesano, Jin | ||
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020375.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
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| 998 |
_cchristy[new] _d07/05/2014 |
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| 999 |
_c258 _d258 |
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