| 000 | 01654cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 12546174 | ||
| 003 | OSt | ||
| 005 | 20150224153359.0 | ||
| 008 | 010926s2002 ilua b 001 0 eng | ||
| 010 | _a 2001052133 | ||
| 020 | _a0658001442 [hardbound] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _221 |
| 100 | 1 | _aNaylor, Mary | |
| 245 | 1 | 0 |
_aCustomer chemistry : _bhow to keep the customers you want-- and say "good-bye" to the ones you don't / _cMary Naylor and Susan Greco |
| 260 |
_aChicago : _bMcGraw-Hill, _cc2002 |
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| 300 |
_axvii, 234 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | _aContents: Chapter 1 The customer dating game -- Chapter 2 The customer rating game -- Chapter 3 Employees enter the customer-chemistry equation -- Chapter 4 Engaging customers in a continual conversation -- Chapter 5 How to reach your best customers -- Chapter 6 How to enhance the chemistry -- Chapter 7 When the relationship doesn't work -- Chapter 8 The customer-chemistry checkup -- Chapter 9 Conclusions, predictions, and chemistry checkup quiz | ||
| 546 | _aEnglish | ||
| 650 | 0 | _aConsumer satisfaction. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aGreco, Susan. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
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| 998 |
_cida[new] _d02/24/2015 |
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| 999 |
_c2734 _d2734 |
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