| 000 | 01708cam a22003974a 4500 | ||
|---|---|---|---|
| 001 | 12388168 | ||
| 003 | OSt | ||
| 005 | 20150723110213.0 | ||
| 008 | 010423s2002 maua b 001 0 eng | ||
| 010 | _a 2001024810 | ||
| 020 | _a9780071233071 [paperback] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 | _221 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham |
| 250 | _aEleventh edition | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2002 |
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| 300 |
_axxv, 693 pages : _billustrations ; _c29 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | _aThe McGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | _aContents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material | ||
| 541 |
_aDonated from: Luis Amigo Dormitory thru: Sister Karen Moriles _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
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| 546 | _aEnglish | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGraham, John L. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
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| 998 |
_cida[new] _d02/24/2015 |
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| 999 |
_c2737 _d2737 |
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