000			01959cam a2200421 a 4500
001			15490242
003			OSt
005			20170310110709.0
008			081020s2010 mau b 001 0 eng
010			_a 2008044958
020			_a9780070171008 [papaerback]
040			_aDLC _cDLC _dDLC
043			_an-us---
082	0	0	_222
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_aEleventh edition
260			_aBoston : _bMcGraw-Hill Irwin, _cc2010
300			_axxii, 778 pages : _billustrations ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aCD Supplementary: Consumer behavior : building marketing strategy
504			_aIncludes bibliographical references and index.
505			_aContents: Part one Consumer behavior and marketing strategy -- Part two External influences -- Part three Internal influences -- Part four Consumer decision process -- Part five Organizations as consumers -- Part six Consumer behavior and marketing regulation
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aMothersbaugh, David L.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cREF
998			_cGirlie[new] _d02/24/2015
998			_cida[checked and edited] _d07/23/2015
999			_c2752 _d2752