| 000 | 02137cam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 15573286 | ||
| 003 | OSt | ||
| 005 | 20150720152117.0 | ||
| 008 | 090102s2009 nyua b 001 0 eng | ||
| 010 | _a 2008054877 | ||
| 020 | _a9789810697860 [paperback] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aSaunders, Mark, _d1959- |
|
| 245 | 1 | 0 |
_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill |
| 250 | _aFifth Edition | ||
| 260 |
_aNew York : _bPrentice Hall, _cc2010 |
||
| 300 |
_axxx, 614 pages : _billustrations ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aContents: 1 The nature of business and management research and structure of this book -- 2 Formulating and clarifying reviewing the literature -- 3 Critically reviewing the literature -- 4 Research philosophies and approaches -- 5 Research design -- 6 Negotiation access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Primary data: collecting through observation -- 10 Primary data: using semi-structured, in-depth and group interviews -- 11 Primary data: using questionnaires -- 12 Quantitative data analysis -- 13 Qualitative data analysis -- 14 Writing and presenting your project report | |
| 541 |
_aNBS-AYALA _hP 625.50 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 541 |
_aNBS-AYALA _hP 625.50 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aEnglish | ||
| 650 | 0 |
_aBusiness _xResearch. |
|
| 650 | 0 |
_aBusiness _xResearch _xData processing. |
|
| 700 | 1 |
_aLewis, Philip, _d1945- |
|
| 700 | 1 | _aThornhill, Adrian. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
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| 998 |
_ckress[new] _d07/03/2015 |
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| 998 |
_cida[checked and edited] _d07/20/2015 |
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| 999 |
_c3633 _d3633 |
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