| 000 | 01709pam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 1578176 | ||
| 003 | OSt | ||
| 005 | 20170104182350.0 | ||
| 008 | 930312s1994 ilua b 001 0 eng | ||
| 010 | _a 93012894 | ||
| 020 | _a9780071263634 [paperback] | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 082 | 0 | 0 | _220 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _aSeventh edition | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, Inc., _cc2008 |
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| 300 |
_axii, 299 pages : _billustrations ; |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | _aThe Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | _aContents: Preface,acknowledgement,about the authors; Chapter 1:Marketing planning -- Chapter 2:Defining the competitive set -- Chapter 3:Industry analysis -- Chapter 4:Competitor analysis -- Chapter 5:Customer analysis -- Chapter 6:Market potentials and sales forecasting -- Chapter 7:Developing marketing strategy; includes appendices | ||
| 541 |
_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
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| 546 | _aEnglish | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement |
|
| 700 | 1 | _aWiner, Russell S. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cREF |
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| 998 |
_cchristy[new] _d07/12/2014 |
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| 998 |
_cida[checked and edited] _d07/23/2015 |
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| 999 |
_c376 _d376 |
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