| 000 | 01124nam a22002537a 4500 | ||
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| 003 | OSt | ||
| 005 | 20150910161623.0 | ||
| 008 | 150902b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a97897168202[newsprint] | ||
| 040 | _cUniversity of Cebu-Banilad | ||
| 100 | _aBalasan, Ma. Nancy T. | ||
| 245 |
_a2014 marketing basics : _ba modular approach / _cMa. Nancy T. Balasan |
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| 250 | _aFirst edition | ||
| 260 |
_aManila, Philippines : _bRex Book Store, _cc2014 |
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| 300 | _ax, 117 pages ; | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 505 | _aContents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing | ||
| 541 |
_aRex Book Store _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
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| 942 |
_2ddc _cFR |
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| 998 |
_cjesstony[new] _d09/02/2015 |
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| 999 |
_c3907 _d3907 |
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