| 000 | 01799cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 14990594 | ||
| 003 | OSt | ||
| 005 | 20150926192631.0 | ||
| 008 | 070831s2008 maua b 001 0 eng | ||
| 010 | _a 2007036476 | ||
| 020 | _a9780073529882 [hardbound] | ||
| 035 | _z(OCoLC)156810212 | ||
| 040 |
_aDLC _cUniversity of Cebu - Banilad _dBTCTA _dBAKER _dC#P _dYDXCP _dBWX _dDLC |
||
| 082 | 0 | 0 | _222 |
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- |
|
| 245 | 1 | 0 |
_aNew products management / _cMerle Crawford & Anthony Di Benedetto. |
| 250 | _aNinth edition | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008 |
||
| 300 |
_axviii, 558 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (p. 505-508) and index. | ||
| 505 | _aContents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch | ||
| 541 |
_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aEnglish | ||
| 650 | 0 |
_aNew products _xManagement. |
|
| 700 | 1 | _aDi Benedetto, C. Anthony. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cREF |
||
| 998 |
_cGirlie[new] _d09/22/2015 |
||
| 999 |
_c4178 _d4178 |
||