000 03794cam a22004331 4500
001 6084685
003 OSt
005 20260928190355.0
008 721215s1961 xx 000 0 eng
010 _a 60009848
020 _a9789713009098 [newsprint]
040 _aDLC
_cOClU
_dOCoLC
_dDLC
042 _apremarc
100 1 _aLaird, Donald A.,
_d1897-1969.
_4author.
245 1 0 _aPractical business psychology /
_cDonald A. Laird, Ph. D., Sc.D., Eleanor Laird.
250 _aThird edition.
260 _aNew York :
_bGregg Pub. Division, McGraw-Hill
_cc1961.
300 _av, 442 pages :
_billustrations (black and white) ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index.
505 _aContents: Part 1 Personal efficiency -- Part 2 Human relations and morale -- Part 3 Personality and emotional health -- Part 4 Personal leadership and group co-operation.
520 _a"Practical Business Psychology, Third Edition, adheres faithfully to the original objective of the first edition published in 1951. It strives to give the reader a summary of modern psychology that is interesting and read. able in a form that can be readily applied to help him become a more efficient worker and a more effective leader. Because the book has become widely used for business training, both in schools and within industry, most of the changes in the present re vision have been in details that will make it an easier book to teach, and also more adapted to self-instruction or home study. Most of the material about the technical methods used by psychologists has been dropped. The book is now aimed directly toward orienting the reader to the human problems he will encounter and the personal adjustments he will likely need to make to get ahead and be happy in modern business life. In a sense, this is a "success book," but with a difference-how to organize your life for a career in business by applying some research findings about human nature in business life. This book emphasizes principles, or rules, which the employee or employer can put to practical use, whether on an assembly-line job or at the big desk in the front office. The examples and applications deal mostly with white-collar work and with large firms where the majority of people are employed. Both the "why" and the "how to" are considered. To make it easier to grasp and apply the principles, there has been a major revision in the aids for teaching and studying the book. For in-stance, some thirty cartoons and other visual aids have been added. Most of these give a concise summary of pertinent research findings, without burdening the reader with details about the research methods and design. Review questions, "The Gist of the Chapter," have been added to guide home study and also to help class recitations. There has been some rearrangement of sections to make fuller use of the "spiral treatment" by which topics are developed in easy-to-comprehend steps. This spiral treatment also provides an automatic review, which should make it easier to remember the basic points." —Preface
521 _aAdult
541 _aPurchased
_xYap, Feliciana
_yCollege of Psychology
_zPsychology
541 _aPurchased
_xYap, Feliciana
_yCollege of Psychology
_zPsychology
546 _aText in English
650 0 _aPsychology
_vIndustrial.
650 0 _aPsychology
_vApplied.
700 1 _aLaird, Eleanor Childs (Leonard),
_ejoint author.
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cRM
998 _cLeah-Bei[new]
_d11/16/2015
998 _cLeslie [edited]
_d05/11/2026
999 _c4446
_d4446