000			01844cam a2200421 a 4500
001			12752532
003			OSt
005			20160126135321.0
008			020424s2003 caua b 001 0 eng
010			_a 2002105856
020			_a0534526608 [hardbound]
040			_aDLC _cDLC _dDLC
100	1		_aMeeske, Milan D.
245	1	0	_aCopywriting for the electronic media : _ba practical guide / _cMilan D. Meeske.
250			_aFourth edition
260			_aBelmont, CA : _bThomson/Wadsworth, _c[c2003]
300			_axiv, 306 pages : _billustration ; _c28 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aCover title.
504			_aIncludes bibliographical references (p. [299]-300) and index.
505			_aContents: Part 1: The broadcast copywriter -- Part 2: Copywriting elements -- Part 3: Advertising basics -- Part 4: Radio copywriting -- Part 5: Television copywriting -- Part 6: The electronic media: other writing needs.
541			_xRogelio Lansa _yElectronics Communication Engineering _zElectronic Communication Engineering
546			_aEnglish
650		0	_aAdvertising copy.
650		0	_aBroadcast advertising.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1515/2002105856-t.html
906			_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg
942			_2ddc _cRM
998			_cLeah-Bei[new] _d12/01/2015
999			_c4502 _d4502