000			01858cam a2200373 i 4500
001			17644006
003			OSt
005			20160525112331.0
008			130208s2013 enk b 001 0 eng
010			_a 2013376145
020			_a9789712371196 [newsprint]
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_222
100			_aBadilla, Maricel Gatchalian
245	0	0	_aTourism marketing / _cMaricel Gatchalian Badilla
260			_aManila, Philippines : _bRex Book Store, _cc2015.
300			_ax, 224 pages ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aContents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future.
541			_xRene Osorno _yHRM and Tourism _zTourism
546			_aEnglish
650		0	_aTourism _xMarketing _vCongresses.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy14pdf05/2013376145.html
906			_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cMelen[new] _d01/29/2016
999			_c4754 _d4754