000			01574nam a22002777a 4500
003			OSt
005			20190715121511.0
008			160201b xxu||||| |||| 00| 0 eng d
040			_cUniversity of Cebu- Banilad _aUniversity of Cebu- Banilad
100			_aBontia, Adrian T.
245			_aIncreasing room sales during lean season of a hotel in Cebu City / _cAdrian T. Bontia [and three others].
260			_aCebu City : _c2014. _bUniversity of Cebu,
300			_a35 leaves
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
505			_aContents: Chapter 1 introduction -- Background of the study -- Statement of the Study -- Statement of the problem -- Questionnaire -- Scope and limitation of the study -- Significance of the study -- Definition of terms -- Chapter 2 Review of related literature -- Seasonality of demand -- Causes of seasonality -- Impact of seasonality -- Measure of seasonality -- Management strategies -- Lean is mean -- Strategizing for demand and supply -- Many challenges -- Leveraging technology -- Chapter 3 Methodology -- Data analysis and interpretation -- Analysis of the management interview -- Marketing strategy analysis -- Chapter 4 Summary -- Recommendation -- Conclusion -- Bibliography -- Curriculum vitae.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aTamunday, James Christian,
700			_aMejaran, Jed Philip,
700			_aPerez, Joven,
942			_2ddc _cTHE
998			_cMj[new] _d02/01/2016
999			_c4779 _d4779