| 000 | 01293nam a22003257a 4500 | ||
|---|---|---|---|
| 001 | 008729620 | ||
| 003 | OSt | ||
| 005 | 20160406101952.0 | ||
| 008 | 000530s2000 enk || 001 ||eng | ||
| 020 | _a0273649191 [paperback] | ||
| 040 |
_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad |
||
| 082 | _221 | ||
| 100 | _aWiegran, Gaby. | ||
| 245 |
_aCustom enterprise.com : _bevery product, every price, every message / _cGaby Wiegran and Hardy Koth. |
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| 260 |
_aLondon : _bPearson Education, _cc2000. |
||
| 300 |
_a xv, 216 pages : _c 21 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 500 | _a Includes index. | ||
| 505 | _aContents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook. | ||
| 541 |
_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aEnglish | ||
| 650 | _aNew products. | ||
| 650 | _aProduct management. | ||
| 690 |
_2 blcoll _aManagement and Business Studies |
||
| 700 | _aKoth, Hardy. | ||
| 942 |
_2ddc _cBK |
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| 998 |
_cJia[new] _d04/04/2016 |
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| 999 |
_c5099 _d5099 |
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