000			02056nam a22003377a 4500
001			00200962
003			OSt
005			20160516184512.0
008			021204s1999 ph |||| ||||c|eng
020			_a9715540767 [newsprint]
040			_aDLC _cDLC
100			_aVillegas, Bernardo M.
245			_aManagerial economics : _btext and case studies / _cBernardo M. Villegas.
250			_aThird edition.
260			_aManila : _bSinag-Tala Pub., _cc1999.
300			_a479 pages : _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aISBN 971-554-076-7
504			_aIncludes index.
505			_aContents: 1 The scope, nature, and practice of managerial economics -- 2 Corporate planning and managerial economics -- 3 The goal of maximum profit -- 4 The economics of production -- 5 The economic analysis of cost -- 6 The economics of productivity -- 7 Operations research and economic analysis case study: banque de lyonnaise: returns maximization of loans using the linear programming method -- 8 Capital budgeting case study: mixed-use building using npv and irr methods of capital budgeting -- 9 The economics of finance case study: risk analysis: the capital asset pricing model -- 10 Decisions under uncertainty -- 11 Economic forecasting case study: the sustainability of the real state sector -- 12 Demand analysis case study: middle-income houses to buy or not to buy -- 13 Sales forecasting appendix: low-cost housing: supply & demand trends -- 14 The economics of competition -- 15 The economics of advertising -- 16 The dynamics of pricing -- 17 The economics of location -- 18 Government and business -- 19 The social responsibility of business.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650			_aManagerial economics.
942			_2ddc _cBK
998			_cElla[new] _d04/08/2016
998			_cAillen[checked] _d05/16/2016
998			_cSharyn[checked] _d05/16/2016
999			_c5125 _d5125