000			01577nam a2200301 4500
001			010035790
003			OSt
005			20160504141730.0
008			010723s2001 enka || 001 ||eng
020			_a0077097696 [paperback]
040			_aStDuBDS _cStDuBDS _dUk
100			_aFerguson, Courtney.
245			_aOpen for business! : _bhow to write letters that get results / _cby Courtney Ferguson.
260			_aLondon : _bMcGraw-Hill, _cc2001.
300			_aviii, 198 pages : _billustration ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: 1 Information and preparation before inspiration -- 2 The five-minute outline that works wonders -- 3 Get to the point, develop it - then move on -- 4 Respect -- 5 Be yourself on paper!-- 6 The three keys -- 7 Sense appeal -- 8 Brain appeal -- 9 Make your headlines shine! -- 10 Five safety checks -- 11 say goodbye on a high! -- 12 Your writer's toolbag -- 13 Be a ruthless editor! -- 14 Presentation skills -- 15 What about your envelope? -- 16 What about your reply advice? -- 17 E-mail opportunities -- 18 Double check! -- 19 The big creative picture -- 20 Tricky bits! -- 21 Question time.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650			_aCommercial correspondence.
942			_2ddc _cBK
998			_cJia[new] _d04/26/2016
998			_cAillen[checked] _d04/29/2016
999			_c5301 _d5301