| 000 | 02630cam a2200481 a 4500 | ||
|---|---|---|---|
| 001 | 13555286 | ||
| 003 | OSt | ||
| 005 | 20170407132803.0 | ||
| 008 | 040412s2003 enka b 001 0 eng d | ||
| 010 | _a 2004298710 | ||
| 020 | _a0072498706 [paperback] | ||
| 040 |
_aUKM _cUKM _dC#P _dDLC |
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| 042 | _alccopycat | ||
| 082 | 0 | 4 | _221 |
| 100 | 1 | _aCooper, Donald R. | |
| 245 | 1 | 0 |
_aBusiness research methods / _cDonald R. Cooper,Pamela S.Schindler |
| 250 | _aEighth edition | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _cc2003 |
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| 300 |
_axix, 857 pages : _billustrations ; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes appendices, glossary and index. | ||
| 505 | _aContents: Part I Introduction to business research -- 1 Research in business -- 2 Applying scientific thinking to management problems -- 3 The research process -- 4 The research proposal -- 5 Ethics in business research -- Part II the design research -- 6 Design strategies -- 7 Sampling design -- 8 Measurement -- 9 Measurement scales -- Part III The sources and collection of data -- 10 Exploring secondary data -- 11 Survey methods: communicating with participants -- 12 Instruments for participant communication -- 13 Observational studies -- 14 Experimentation -- Part IV Analysis and presentation of data -- 15 Data preparation and description -- 16 Exploring, displaying, and examining data -- 17 Hypothesis testing -- 18 Measures of association -- 19 Multivariate analysis: an overview -- 20 Presenting results: written and oral reports -- Cases -- Includes Appendice -- Photo credits and Index | ||
| 541 | _yBusiness and Accountancy | ||
| 541 | _yBusiness and Accountancy | ||
| 541 | _yBusiness and Accountancy | ||
| 546 | _aEnglish | ||
| 650 | 0 |
_aBusiness _xResearch _xMethodology. |
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| 700 | 1 | _aSchindler, Pamela S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0620/2004298710-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0620/2004298710-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0726/2004298710-b.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 998 |
_cchristy[new] _d07/18/2014 |
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| 998 |
_cMj[added] _d2/24/2015 |
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| 998 |
_cJenny Rose[added] _d04/07/2017 |
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| 999 |
_c542 _d542 |
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