| 000 | 01420nam a2200325 4500 | ||
|---|---|---|---|
| 001 | 00057713 | ||
| 003 | OSt | ||
| 005 | 20160525140144.0 | ||
| 008 | 080619s2007 000 0 eng d | ||
| 020 | _a9780132414609 [paperback] | ||
| 040 |
_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad |
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| 245 |
_a Restaurant marketing : _bcompetency guide / _cNational Restaurant Association Educational Foundation (NRAEF ManageFirst) |
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| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2007. |
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| 300 |
_ax, 171 pages : _bcolor illustration ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes index. | ||
| 505 | _aContents: Introduction -- Chapter 1: Introduction to marketing -- Chapter 2: Assessing your business situation -- Chapter 3: Determining your strategy and tactics -- Chapter 4: Setting prices -- Chapter 5: Planning and implementing your promotion mix -- Chapter 6: Evaluation and roi -- Final project. | ||
| 541 |
_xRene Osorno _yHRM and Tourism _zHRM |
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| 546 | _aEnglish | ||
| 650 |
_aRestaurants _xMarketing. |
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| 650 | _aFood service management. | ||
| 710 | _aNational Restaurant Association Educational Foundation | ||
| 942 |
_2ddc _cBK |
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| 998 |
_cSharmine[new] _d05/05/2016 |
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| 998 |
_cAillen[checked] _d05/12/2016 |
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| 998 |
_cSharyn[checked] _d05/13/2016 |
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| 999 |
_c5447 _d5447 |
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