000 01057nam a2200301 4500
001 12237706
003 OSt
005 20160719214612.0
008 001121s2001 enka b 001 0 eng
020 _a0751314129 [paperback]
040 _aDLC
_cDLC
082 _2 21
100 _aHingston, Peter.
245 _aSmall business guides :
_cPeter Hingston.
_beffective marketing /
260 _aLondon :
_bDorling Kindersley Limited,
_cc2001.
300 _a192 pages :
_bcolor illustrations ;
_c22 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunemdiated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index.
505 _aContents: 1 Planning your strategy -- 2 Advertising -- 3 Promotion and sales -- 4 Staying on track -- 5 Useful information.
541 _xChristopher Biore
_yBusiness and Accountancy
_zBSBA-Marketing Management
546 _aEnglish
650 _aMarketing.
942 _2ddc
_cBK
998 _cElla[new]
_d05/12/2016
998 _cAillen[checked]
_d07/04/2016
999 _c5498
_d5498