000			01793nam a2200337 4500
001			008729438
003			OSt
005			20160704150514.0
008			020204s2000 enka || 001 ||eng
020			_a0273638963 [paperback]
040			_aStDuBDS _cStDuBDS
082			_221
100			_aRickard, Levela.
245			_aThe Financial times marketing casebook / _cLevela Rickard and Kit Jackson.
250			_aSecond edition.
260			_aHarlow : _bFinancial Times Prentice Hall, _cc2000.
300			_aviii, 171 pages : _billustration ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPrevious ed.: 1997.
504			_aIncludes index.
505			_aContents: 1. Marketing dynamics -- 2. The european marketing environment -- 3. Consumer behavior -- 4. Organisational buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Price -- 11. Pricing strategies -- 12. Marketing channels -- 13. Retailers and wholesalers -- 14. Communication and the promotional mix -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct and internet marketing -- 19. Public relations, sponsorship and exhibitions -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Financial Management
546			_aEnglish
650			_aMarketing _vCase studies.
700			_aJackson, Kit.
942			_2ddc _cBK
998			_cJia[new] _d05/24/2016
998			_cAillen[checked] _d07/04/2016
999			_c5559 _d5559