000			02233nam a22002897a 4500
003			OSt
005			20190716140642.0
008			160622b xxu||||| |||| 00| 0 eng d
040			_cUniversity of Cebu-Banilad _aUniversity of Cebu-Banilad
100			_aBasig, Bernadette M.
245			_aThe confusing jurisprudence on confusing similarity and its impact in the enforcement of trademark rights / _cBernadette M. Basig.
260			_aCebu City : _c2016. _bUniversity of Cebu,
300			_av, 55 leaves ; _c31 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Juris Doctor) -- University of Cebu-Banilad, 2016.
504			_aIncludes bibliographical references (leaves 53-55).
520			_aSummary: The existing jurisprudence pertaining to trademark disputes is in a state of disarray. This study examines the trend in jurisprudence among relevant trademark cases touching on the issue of the holistic test and dominancy test, the tests being used to determine colorable imitation or likelihood of confusion. Particular attention is given to the case decisions for the past fifteen years. It begins with the overview of the history and the development of the law of trademarks. The cases are discussed in chronological order. It can be gleaned from the line of cases that the Supreme Court has not been consistent in its decision. There is no definite standard or criteria as to when one test should be used over the other, or when both tests are applicable. Moreover, there are instances wherein the holistic test and the dominancy test are incompatible, and the use of one over the other could spell out the finding of infringement. This lack of a clear standard poses some serious challenges for Intellectual Property owners who are at a loss whether to pursue an infringement case or to hold back considering the costly and protracted process of litigation in the Philippines.
541			_xBaldomero Estenzo _yLaw _zLaw
541			_xBaldomero Estenzo _yLaw _zLaw
546			_aEnglish
942			_2ddc _cTHE
998			_cLeah-Bei[new] _d06/22/2016
998			_cAillen[checked] _d07/16/2016
999			_c5678 _d5678