000			01643pam a2200361 a 4500
001			2994663
003			OSt
005			20170105210217.0
008			930106s1993 nyua b 001 0 eng
010			_a 93000037
020			_a0070237522 [paperback] _c$24.95
040			_aDLC _cDLC _dDLC
082	0	0	_220
100	1		_aCortada, James W.
245	1	0	_aTQM for sales and marketing management / _cJames W. Cortada.
260			_aNew York : _bMcGraw-Hill, _cc1993.
300			_axv, 232 pages : _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aContents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650		0	_aSales management.
650		0	_aMarketing _xManagement.
650		0	_aTotal quality management.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cRL
998			_cSharyn[new] _d07/22/2014
999			_c623 _d623