| 000 | 01142nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 00000445333 | ||
| 003 | OSt | ||
| 005 | 20160919210152.0 | ||
| 008 | 160919b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1870471407 [paperback] | ||
| 040 |
_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad |
||
| 100 | _aRussell-Jones, Neil | ||
| 245 |
_aThe marketing pocketbook / _cNeil Russell-Jones. |
||
| 260 |
_aHants, U.K. : _bManagement Pocketbooks, _cc1996. |
||
| 300 |
_a126 pages : _c14 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 505 | _aContents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice. | ||
| 541 |
_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _xHandbooks, manuals, etc. |
||
| 700 | _aFletcher, Tony | ||
| 942 |
_2ddc _cBK |
||
| 998 |
_cJia[new] _d09/19/2016 |
||
| 999 |
_c6284 _d6284 |
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