000			02674cam a2200421 i 4500
001			17809582
003			OSt
005			20230816131600.0
008			130712s2015 maua b 001 0 eng
010			_a 2013945101
020			_a9780133849622 [paperback]
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
082	0	0	_223
100	1		_aScarborough, Norman M. _eauthor.
245	1	0	_aEssentials of entrepreneurship and small business management / _cNorman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.
250			_aEighth Edition.
260			_aBoston : _bPearson Education Inc, _cc2016.
300			_axvi, 704 pages ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aReproduced copy from UC-Main to UC-Banilad
504			_aIncludes bibliographical references and index.
505			_aContents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
541			_zBSBA-Marketing Management
541			_zBSBA-Marketing Management
546			_aEnglish
650		0	_aInformation technology _xMoral and ethical aspects.
650		0	_aBusiness ethics.
700			_aCornwall, Jeffrey R. _eauthor.
906			_a7 _bcbc _corigcop _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cjesstony [new] _d01/22/2016
999			_c6711 _d6711