000			01875nam a22003257a 4500
001			010681630
003			OSt
005			20170411182236.0
008			010102s2000 enka || 001 ||eng
020			_a033380233 [paperback]
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
082			_221
100			_aDe Kare-Silver, Michael.
245			_aE-shock : _bthe new rules : e-strategies for retailers and manufacturers / _cMichael De Kare-Silver.
250			_aNew edition
260			_a Basingstoke : _bPalgrave, _cc2000.
300			_axii,292 pages ; _billustration;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aPrevious ed.: published as E-shock 2000.
504			_aIncludes index.
505			_aContents: 1 Overview: the key conclusions -- 2 Definitions and consumer trends -- 3 Learning from the pioneers in electronic selling -- 4 Future growth of electronic shopping: look out for 2005! -- 5 The ES test: how to tell how much your business is going to be affected -- 6 How can retailers respond? -- 7 Ten strategic options for retailers -- 8 The store of the future -- 9 Rapidly improving technology meets growing consumer demand -- 10 The world is changing: assets to knowledge -- 11 Structural difficulties with the internet will be overcome -- 12 How can manufacturers respond? -- 13 Manufacturers' ten strategic options -- 14 The new marketing imperatives: marketing in the electronic age -- 15 Setting the strategy and mobilising the organisation -- 16 The next wave in electronic shopping.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650			_2 Electronic commerce.
700			_aDe Kare-Silver, Michael.
942			_2ddc _cBK
998			_cmariz[new] _d04/11/2017
999			_c6940 _d6940