| 000 | 01523pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3333522 | ||
| 003 | OSt | ||
| 005 | 20180726141411.0 | ||
| 008 | 851009s1990 ilua b 001 0 eng | ||
| 020 | _a9789712378461 [newsprint] | ||
| 040 |
_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad |
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| 100 | _aIlano, A. B. | ||
| 245 |
_aPrinciples of marketing / _cA.B. Ilano. |
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| 250 | _aFirst edition | ||
| 260 |
_aManila, Philippines : _bRex Book Store, _cc2016. |
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| 300 |
_axviii, 342 pages : _billustration ; |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Chapter 1 The principles of marketing -- Chapter 2 The environment and its opportunities -- Chapter 3 Market segments and consumer behavior -- Chapter 4 Positioning -- Chapter 5 Product strategies -- Chapter 6 Pricing strategies -- Chapter 7 Place and placement -- Chapter 8 Promotion strategies -- Chapter 9 Integrated marketing communications. | ||
| 541 |
_aRex Book Store _hP420.00 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 541 |
_aRex Book Store _hP420.00 _xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management |
||
| 546 | _aEnglish | ||
| 650 | _aMarketing. | ||
| 942 |
_2ddc _cBK |
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| 998 |
_cmariz[new] _d05/05/2017 |
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| 998 |
_cAillen[checked] _d07/12/2017 |
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| 998 |
_cAillen[checked] _d07/26/2018 |
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| 999 |
_c7001 _d7001 |
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