000 01813cam a2200361 4500
001 3134147
003 OSt
005 20180802144901.0
008 690821s1969 mau b 000 0 eng
010 _a 72085386
040 _aDLC
_cDLC
_dDLC
100 1 _aZimbardo, Philip G.
245 1 0 _aInfluencing attitudes and changing behavior :
_ba basic introduction to relevant methodology, theory, and applications.
_c[by] Philip Zimbardo and Ebbe B. Ebbesen; in collaboration with Christina Maslach.
260 _aReading, Mass. :
_bAddison-Wesley Pub. Co.,
_cc1969.
300 _aix, 148 pages :
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
490 0 _aTopics in social psychology
504 _aIncludes bibliographical references.
505 _aContents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies -- 3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change.
541 _xChristopher Biore
_yBusiness and Accountancy
_zBSBA-Human Resouce Development Management
546 _aEnglish
650 0 _aAttitude change.
700 1 _aEbbesen, Ebbe B.,
700 1 _aMaslach, Christina.
_4 in collaboration with
906 _a7
_bcbc
_corignew
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
998 _cSharmine[new]
_d07/20/2017
998 _cAillen[checked]
_d08/02/2018
999 _c7424
_d7424