000			02504nam a22003137a 4500
003			OSt
005			20190712095652.0
008			171010b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMarata, Catherine B.
245			_aMarketing strategy assessment of Bollywood Tandoor Indian Cuisine / _cCatherine Marata [and three others].
260			_aCebu City : _c2017. _bUniversity of Cebu,
300			_aiv, 62 leaves ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Science in Business Administration) -- University of Cebu-Banilad, 2017.
504			_aIncludes bibliographical references (leaves 46-48).
520			_aSummary : In business, competition is everywhere, and in order for the business to live longer in the business industry it is very important to know better on how to become competitive and what marketing strategy that needs to focus more in order to attract and satisfy of the Bollywood Tandoor Indian Cuisine. This study also determined the problem faced by the restaurant and in what aspect of marketing strategy needs improvement this include : product strategy, pricing method, place, customer service and promotional activities. This study utilized the descriptive-correlation research design. There were 100 total respondents from the restaurant; this is composed of customers, crew, security guard, and the supervisor. A researcher-made questionnaire was used in gathering the data. The statistical treatments used in analyzing the data were a simple percentage and weighted mean. This study finds out that Bollywood Tandoor Indian Cuisine is lack in promotional strategy. This study concluded that in the aspect of marketing strategy Bollywood Tandoor Indian Cuisine has no problem about its product, price, place and customer service but they must need to improve their promotional activities to attract more potential customers. Therefore, the researchers recommended the implementation of the action plan to interwork the promotion of the business.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
700			_aSeno, Maria Analyn,
700			_aGo, Sheena Samantha,
700			_aVillagonzalo, Juneil,
942			_2ddc _cTHE
998			_cAillen[new] _d10/10/2017
998			_cAillen[checked] _d10/11/2017
999			_c7653 _d7653