000			02426nam a22003137a 4500
003			OSt
005			20190716184932.0
008			171010b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aVertudazo, Michelle.
245			_aChallenges encountered by travel agencies in Cebu City / _cMichelle Vertudazo [and three others].
260			_aCebu City : _c2017. _bUniversity of Cebu,
300			_aiv, 85 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Science in Tourism) -- University of Cebu-Banilad, 2017.
504			_aIncludes bibliographical references (leaves 52-54).
520			_aSummary : As the years goes by, travel agencies in Cebu City are growing in numbers and have encountered various challenges such as the development of new technologies, growing competition in the industry, and the threats of terrorism in the country. This study used descriptive research method utilizing search-made questionnaires to gather data to the 80 respondents from the 20 selected travel agencies in Cebu City. To analyze the data, simple percentage, weighted median, Mann-Whitney U and T-Test were computed. The data show that majority of the travel agencies were in sole proprietorship operating for 9 years or more with 1 to 10 employees and an estimated annual income of PHP 250,000 or less. They mainly offer hotel reservation, airline ticketing , tour packaging, ancillary services and shipping line ticketing. The most common challenges encountered by the travel agencies in Cebu City were seasonality, terrorist threats, expensive advertising cost, lots of competitors offering the same products and services, the increasing number of independent travelers and most of the travelers preferred to booked online in order for them to save money. The researchers recommended that an intervention scheme should be implemented for travel agencies to handle effectively and efficiently the challenge they encountered.
541			_xRene Osorno _yHRM and Tourism _zTourism
546			_aEnglish
700			_aAquino, Mark Lester.
700			_aDela Cruz, Karen Mae.
700			_aLugo, John Frank III.
942			_2ddc _cTHE
998			_cGina[new] _d10/10/2017
998			_cAillen[checked] _d10/11/2017
999			_c7656 _d7656