000			01860nam a22002897a 4500
003			OSt
005			20171013203038.0
008			171013b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aMalapitan, Kate G.
245			_aLevel of effectiveness in promoting gatubod spring resort using facebook / _cKate G. Malapitan [and three others].
260			_aCebu City, Philippines : _cc2017.
300			_a44 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aResearch (Degree of Bachelor of Science in Tourism) -- University of Cebu-Banilad, Cebu City.
520			_aSummary: Social media marketing as one of internet marketing helps companies increase their brands visibility and expand customer reach with the social network. The objective of the study is to determine the level of effectiveness of facebook in the marketing and promotion of Gatubod Spring Resort. Descriptive-correlation method using the research-made questionnaire was used to gather the data. The main respondents of this study were 30 employees from Gatubod Spring Resort. The statistical treatments used for data analysis were simple percentage, weighted mean, and chi-square test of independence. The findings showed that the promotion of Gatubod Spring using Facebook is effective in terms of public relations, sales and profit. Therefore, promotional enrichment is needed to ensure the effectiveness of facebook as a promotional tool for promoting Gatubod Spring Resort.
541			_xRene Osorno _yHRM and Tourism _zTourism
546			_aEnglish
700			_aSurban, Zebahmae
700			_aLeyson, Perlie L.
700			_aQuiamjot, John Jacob
942			_2ddc _cBK
998			_cSharmine[new] _d10/13/2017
999			_c7679 _d7679