000			02544nam a2200289 4500
003			OSt
005			20190716101659.0
008			180119b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu-Banilad _cUniversity of Cebu-Banilad
100			_aDoncillo, Justine Mae,
245			_aFactors that influenced customers preferences in choosing between Filipino and Foreign inspired restaurants / _cJustine Mae Doncillo [and four others].
260			_aCebu City : _c2016. _bUniversity of Cebu,
300			_a83 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
520			_aSummary: By understanding which factors have the most significant impact on restaurant customer's purchase decisions, managers can effectively offer products and services that better satisfy their target customer's needs. The primary purpose of this study was to determine the factors that influenced customer's preferences in choosing between Filipino and foreign-inspired restaurants. The researcher accomplished this study by utilizing a descripitive-correlation research design. A researcher made questionnaire was used in gathering data. The statistical treatment used for analyzing data were weighted mean, and Chi-square test of independence. The researchers conducted the survey at the selected and Filipino, and foreign-inspired restaurant customers at the 2nd level of the terraces, Ayala Center Cebu, with 406 respondents. Majority of the respondents were females 30-41 years old, married, college graduates, and earned between PHP5,000-18,000 per month. The study found that the factors that influenced customer's preferences in choosing between Filipino and foreign-inspired restaurants were the taste of the food, quality, price, costumer's service, and the restaurant's ambiance. The findings of the study showed that there is significant relationship between the respondent's profile and the factors that influenced the customer's preferences in choosing between Filipino and foreign-inspired restaurants. It is concluded that the most influencing factors to the restaurant customers in choosing between Filipino and foreign-inspired restaurant was the taste of the food.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aGelig, Maria Fatima,
700			_aQuimbo, Glianne,
700			_aTrinidad, Mary Frances,
700			_aSabinay, Claret Rose,
942			_2ddc _cS
998			_cSharmine[new] _d01/19/2018
999			_c7773 _d7773