000 02106nam a2200349 4500
003 OSt
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008 180213b xxu||||| |||| 00| 0 eng d
020 _a9789814577090 [paperback]
040 _aUniversity of Cebu- Banilad
_cUniversity of Cebu- Banilad
100 _aCozby, Paul C.,
_eauthor.
245 _aMethods in behavioral research /
_c Paul Cozby, Scott Bates.
250 _aEleventh edition.
260 _aNew York, NY :
_bMcGraw-Hill,
_cc2015.
300 _axix, 425 pages :
_bcolored illustrations ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes appendix, glossary, references, and index.
505 _aContents: 1 Scientific understanding of behavior -- 2 Where to start -- 3 Ethics in behavioral research -- 4 Fundamental research issues -- 5 Measurement concepts -- 6 Observational methods -- 7 Asking people about themselves: survey research -- 8 Experimental design -- 9 Conducting experiments -- 10 Complex experimental designs -- 11 Single-case, quasi-experimental, and development research -- 12 Understanding research results: description and correlation -- 13 Understanding research results: statistical inference -- Generalization.
520 _a"Presents a strategic approach to methodological decision making. This book incorporates learning objectives, illustrative graphics, and activities to increase student involvement. It also includes an introduction of different research techniques, extensive revision of the "validity of measurement" section, and updated structural equations models." --Provided by the publisher
521 _aAdult
541 _aCD Books
_hP3440
_xYap, Feliciana
_yCollege of Psychology
_zPsychology
546 _aText in English
650 _aPsychology
_x Research
_zMethodology.
650 _aSocial sciences
_x Research
_zMethodology.
700 _aBates, Scott,
_eauthor.
942 _2ddc
_cBK
998 _cmariz[new]
_d02/13/2018
998 _cJanna [edited]
_d08/27/2024
999 _c7850
_d7850