000			02147nam a2200313 4500
003			OSt
005			20190717102507.0
008			180410b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
100			_aTariao, Marialle Georgia,
245			_aBrand competitiveness of kevlo skinceuticals as a skin care product in Cebu Philippines / _cKimberly Abequibel [and four others].
260			_aCebu City : _c2017. _bUniversity of Cebu,
300			_a54 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aFeasibility Study (Degree of Bachelor of Science in Business Administration) -- University of Cebu- Banilad, 2017.
504			_aIncludes bibliographical references.
520			_aSummary: The organizations develop brands as a way to create and attract new customer. They may gain trust or customer loyalty if they can differentiate the brand from the competitors. Some of the brands are different in an organization, but by having a strong branding, they can still be able to keep their customers. This study examines the brand competitiveness of Kevlo Skinceuticals, Inc. This focused on why the customers would much prefer Kevlo skin care products than of those other brands. For the purpose of this research, a self-made questionnaire was prepared to gather data. The factors that affect the consumer buying decision are brand characteristics, brand management and brand resonance. It goes to show that the product has met the expectations of the consumers, yet still there are some factors that the firm should consider and enhance to attain certain degree of competitiveness. To increase or widen market coverage, opening store a branch is recommended.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
700			_aCabatingan, Rozette Faye,
700			_aFlordelis, Arvi Mari,
700			_aPaglalunan, Diana Jane,
700			_aAbequibel, Kimberly,
942			_2ddc _cTHE
998			_cmariz[new] _d04/10/2018
999			_c8133 _d8133