000			02424nam a2200301 4500
003			OSt
005			20190716134501.0
008			180429b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
100			_aBontilao, Rogia Vejie,
245			_aCustomer preferences in choosing a restaurant that offers a Filipino cuisine / _cRogia Vejie Bontilao [and three others].
260			_aCebu City : _c2017. _bUniversity of Cebu,
300			_av, 63 leaves :
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu-Banilad, 2017.
504			_aIncludes bibliographical references (leaves 43-47).
520			_aSummary: By understanding which have the most significant impact on restaurant customers purchase decision,managers can effectively offer products and services that better satisfy their target customers needs based on the results. The primary purpose of this study was to determine the customer preferences in choosing a restaurant that offers a Filipino cuisine. The researchers utilized a descriptive-correlation research design and researcher-made questionnaire were used in gathering data. The statistical treatment used for analyzing data were Kendall's Tau-b and Cramer's V, and chi-square test of independence. The survey was conducted at the Kuya J located at the 2nd level of the terraces, Ayala Center Cebu,with 150 respondents. Majority of the respondents were females and married. The study found out that the customers preferences in choosing a restaurant that offers a Filipino cuisine were the taste of foods . quality , price, customers service,and restaurant ambiance. The findings of the study showed that there is no significant relationship between the respondents profile and the customers preferences in choosing a restaurant that offers a Filipino cuisine. It is concluded that the most influencing factor of customer preferences in choosing a restaurant that offers a Filipino cuisine was the taste of the food.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aDe las Pobres, Elaiza Joy,
700			_aSolon, Jude Kent,
700			_aBorres, Rosanna,
942			_2ddc _cTHE
998			_cmariz[new] _d04/29/2018
999			_c8259 _d8259