000			02476nam a2200325 4500
003			OSt
005			20190716134301.0
008			180429b xxu||||| |||| 00| 0 eng d
040			_aUniversity of Cebu- Banilad _cUniversity of Cebu- Banilad
100			_aMaunes, Dencel,
245			_aCustomers preferences in choosing a food stall / _cSpencer Canoog [and three others].
260			_aCebu City : _c2017. _bUniversity of Cebu,
300			_aiv, 57 leaves : _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
501			_aThesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu- Banilad, 2017.
504			_aIncludes bibliographical references (leaves 45-47).
520			_aSummary: In light of the current trend, food markets catering food stalls have been a big hit these days. Sugbo Mercado is a famous place for food stall. Furthermore, respondents profile and the significant differences between the profile and preferences in choosing a food stall are identified. This study utilized a descriptive survey method using a researcher-made questionnaire. Statistical treatments used for data analysis were simple percentage distributions that are the nominal measures,and median for the means and chi sqaure for determining the relationship between customers demographic profile and their preferences in choosing a food stall. The 140 respondents were the customers who have tried and eaten at Sugbo mercado and tambayan sa Lacion. The respondents are made to check between four numerical scales with the equivalent qualitative statements. Based on the result of the study the findings showed that the most important factor that can affect the customers preferences is the customers service with the highest median and mean result and it is followed by price promotion, setting, food type and ambiance. Therefore, by understanding the customers preference we can know what their likes and dislikes are and through this, we can improve the food stalls which will result in gaining more patrons.
541			_xRene Osorno _yHRM and Tourism _zHRM
546			_aEnglish
700			_aGomez, James Christopher,
700			_aCanoog, Spencer,
700			_aNolasco, Carmel Grace,
942			_2ddc _cTHE
998			_cmariz[new] _d04/29/2018
998			_ccrislyn[new] _d06/19/2019
998			_cCharmaine[edited] _d06/22/2019
999			_c8261 _d8261