000			01782cam a2200373 a 4500
001			17130785
003			OSt
005			20181015221929.0
008			120123s2012 njua b 001 0 eng
010			_a 2012000700
020			_a9780470891070 [hardbound]
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_223
100	1		_aPreston, Chris, _d1961-
245	1	0	_aEvent marketing : _bhow to successfully promote events, festivals, conventions, and expositions / _cC. A. Preston.
250			_aSecond edition
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, _cc2012.
300			_axix, 300 pages : _billustrations ; _c25 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
490	0		_aWiley event management series
504			_aIncludes bibliographical references and index.
505			_aContents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources.
541			_xChristopher Biore _yBusiness and Accountancy _zBSBA-Marketing Management
546			_aEnglish
650		0	_aSpecial events _xMarketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_cLery[new] _d10/15/2018
999			_c9342 _d9342